Content Creation(E)
Niveau
Introduction
Learning outcomes of the courses/module
Students know the tools for strategic planning and understand how to create relevant digital content. They understand how these contents are structured and pre-pared and can assess and integrate important trends.
Prerequisites for the course
none
Course content
The Content Creation lecture takes up basic terms, theories and concepts of content creation and strategies, which are further explored in the exercise. Students learn the basic concepts of content marketing (e.g. graphic and visual design, photo, video) for relevant channels.
Recommended specialist literature
• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
•Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
•Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
Assessment methods and criteria
written exam
Language
English
Number of ECTS credits awarded
4
Semester hours per week
Planned teaching and learning method
E-Learning
Semester/trimester in which the course/module is offered
3