Marketing (E)
Niveau
First Cycle
Learning outcomes of the courses/module
Students …
- Realize that marketing is a very important topic for the success of a company
- Learn how to address the customer and how to get valuable information about the customer
- Understand the marketing-mix and know about the single instruments
- Are able to apply their knowledge to real business situations and/or business cases
- Realize that marketing is a very important topic for the success of a company
- Learn how to address the customer and how to get valuable information about the customer
- Understand the marketing-mix and know about the single instruments
- Are able to apply their knowledge to real business situations and/or business cases
Prerequisites for the course
Not applicable
Course content
- Introduction to the meaning and importance of marketing in the 21st century
- Focus on value for the customer
- Customer Needs, Wants, and Demands
- Market Research
- Marketing-Mix
- Focus on value for the customer
- Customer Needs, Wants, and Demands
- Market Research
- Marketing-Mix
Recommended specialist literature
Hand-outs based on “Armstrong/Kotler: Marketing – an Introduction” (can be read in the library)
Assessment methods and criteria
Written exam at the end of semester
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Lecture, group work, presentation, task discussion
Semester/trimester in which the course/module is offered
1