Corporate Transformation Management PT
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Innovation Management & Design Thinking

level of course unit

1.Semester Master: 1st Study cycle

Learning outcomes of course unit

The students:
• are able to recognize the dynamics of change in the market, in products or services and in technologies
• are able to develop a scenario of change or transformation
• understand the innovation process in a company and can apply it in the company
• know the critical factors in innovation management and can solve them accordingly
• are able to use a wide variety of tools and techniques to implement the process of idea generation in the company

prerequisites and co-requisites

1. Semester: no information

course contents

• Definition of innovation and types of innovation
• Integrated process model for innovation and product management
• The innovation dilemma
• Critical factors of innovation success
• Idea management, creativity and open innovation
• Systematic product concept development (market and competitor analysis, concept definition, concept evaluation, quality function deployment)
• New product development (Ansoff matrix of growth, the V-model, reasons for misdevelopment, agile new product development)
• Idea development (strategy development, infrastructure, copycats)
• Tools and techniques of idea generation (competence analysis, scenario technique, search field analysis, creativity techniques, expert interviews, scoring model, profitability analysis)
• Business plan creation

recommended or required reading

Gochermann, J. (2020) Technologiemanagement: Technologien erkennen, bewerten und erfolgreich einsetzen, Wiesbaden.
Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden.
Müller, A., Graumann, M. & Weiß, H.-J. (Hrsg.) (2020) Innovationen für eine digitale Wirtschaft: Wie Unternehmen den Wandel meistern, Wiesbaden.
Schallmo, D. & Lang, K. (2020) Design Thinking erfolgreiche anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen, Wiesbaden.

assessment methods and criteria

• Module exam (Innovation Management & Design Thinking, Modern Project Management)

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of studies

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)



Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
questions -  Any
Any questions -
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+43 5372 71819 500

Internationales Symposium Restrukturierung

Jährlich findet das „Internationale Symposium Restrukturierung“ an der Fachhochschule Kufstein Tirol statt.

Restrukturierungs- und Turnaround-Management

Handbuch für die Praxis:
Restrukturierungs- und Turnaround-Management, 2. Auflage, Exler (Hrsg.)

Mehr Infos:

Restrukturierungs-Qualitätssiegel für Kufsteiner Masterstudiengang

Der berufsbegleitende Masterstudiengang Unternehmensrestrukturierung & -sanierung ist nach einjähriger Begutachtung offiziell TMA-zertifiziert – das renommierte Qualitätssiegel des Verbandes der deutschen Restrukturierungsexperten (TMA).

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