Crossmedia-Production & Digital Design II

second cycle, Master

Students are familiar with the design of time-based media, its technical background and professional production. Building on the first part of the module, they are also able to independently produce and combine crossmedia content according to target groups and integrate these in web-based media presences.

WBW

The second part of the module focuses on the conception and production of audiovisual media. Central topics of the course include:
- Characteristics and application areas of audiovisual media
- Design of time-based media
- Narration and narration techniques
- Scientific work
- Sound and image design

The following topics are addressed in exercises:
- Video technology (standards such as HD, SD, equipment)
- Video production (pre-production, post-production & production)
- Audio technology (microphoning, standards, equipment)
- Audio production (recording, processing, editing, export)

Students synthesize knowledge and abilities from both module parts within the context of project work.

- Kamp, W. (2017): AV-Mediengestaltung. 6. Auflage, Europa Lehrbuch
- Müller-Kaltjoff, B. (2002): Cross-Media Management. Springer
- Schmidt, U. (2010): Digitale Film- und Videotechnik. Hanser
- Zettl, H. (2013): Video Basics 7. Wadsworth

Project work

German

6

Seminar, group work, presentation and task discussion

3