Ethics in Marketing

Second cycle, Master

Students possess orientation knowledge in the national and international self-understanding of marketing ethics as well as transfer and action skills in the application of sustainable marketing management.

not applicable

The seminar begins with a brief introduction to the historical development and current understanding of ethics in (Western) society, as well as an overview of the institutions involved. It then addresses current trends and tendencies. Sustainable marketing management encompasses corporate social responsibility (CSR), corporate cultural responsibility, and ecological aspects (e.g., green events), as well as engagement with consumer ethics.

- Botha, H., & Freeman, R. E. (2023). Existentialist perspectives on the problem and prevention of moral disengagement. Journal of Business Ethics, 185(3), 499–511.
- Mascarenhas, O. A. (1995). Exonerating unethical marketing executive behaviors: A diagnostic framework. Journal of Marketing, 59(2), 43–57.

Exam

English

2

Seminar, group work, presentation and task discussion

3