Strategy & Organizational Design

second cycle Master

Students are familiar with classic organizational theories and the fundamental statements of behavioral-theoretical, system-theoretical and situational approaches. Building on this, students gain the ability to independently use the most important analysis and planning instruments in order to get an overview of the company situation and its goals. Furthermore, they can define, coordinate and control company targets based on quantitative data.

Fundamentals of Business Administration

The course addresses key concepts and schools of strategic management (e.g., Mintzberg) and their practical application. In addition to strategic fields such as marketing, competition, creativity, and innovation, the most important analytical and planning tools (e.g., Five Forces, BCG Matrix, SWOT, Business Model Canvas, Ansoff Matrix) are introduced and critically discussed. Furthermore, the course examines the challenges that strategic decisions pose for corporate structure, organization, and change processes. The aim is to enable students to systematically analyze strategic issues and derive viable recommendations for action.

- Parnell, J. A. (2014). Strategic management. Sage.
- Stadler, C., Hautz, J., Matzler, K., & Friedrich von den Eichen, S. (2021). Open strategy: Mastering disruption from outside the C-suite. MIT Press.
- Bolland, E. J. (2017). Comprehensive strategic management: A guide for students, insights for managers. Emerald.
- Meissner, J. O., et al. (2024). Organizational design in a complex and unstable world: Introduction to models and concepts and their application (1st ed.). Springer.
- John, J., Baumann, O., Burton, R. M., & Srikanth, K. (2019). Organization design. Cambridge University Press.
- Mintzberg, H., Ahlstrand, B. W., & Lampel, J. (2009). Strategy safari: The complete guide through the wilds of strategic management (2nd ed.). Pearson.

Project

English

4

lecture, group work, presentation and task discussion

2