Now also on Instagram: Kubi goes social media
- 16.07.2024
- Practical Project
The kubi Instagram channel will provide interested parties with regular updates and interesting facts about the library.
The kubi - Kufstein Library for Science and Leisure is not only an important part of the FH campus, but also of the town of Kufstein. An Instagram channel was created in May to increase kubi's reach and appeal to younger target groups and the people of Kufstein.
kubi goes social media: this was the vision of kubi library manager and client Katharina Juffinger. The framework was provided by the practical project of the part-time students on the Master's degree course in Sport, Culture and Event Management. The first step was to create a concept for the design of the channel and the selection of topics for the display, which incorporates kubi's corporate identity in such a way that it is authentically represented. The Kufstein University, which is naturally closely associated with kubi, can also be found in the website. The aim was for kubi to be perceived as an independent library with a wide range of leisure activities for children, young people and adults.
COUNTLESS POSSIBILITIES
With its books, a library already offers great topics for implementing content ideas. However, with its various events and additional offers such as the book gondola, the reading corners and the kubi kids area, the kubi offers countless exciting and great opportunities to create content for the Instagram channel and thus reflect the various facets of the institution. In addition, knowledge-sharing elements were incorporated in order to disseminate information on literary topics in a concise but informative way.
The kubi employees added a personal touch by thinking carefully about which books and media could be suitable for which topic and post, but also by agreeing to stand in front of the camera themselves and give insights into books, kubi offers and their everyday work at kubi, thus bringing the channel to life.
OUTLOOK FOR FURTHER CONTENT
Even after the practical project has been completed, the kubi Instagram channel will continue to exist, be supplied with creative ideas and hopefully continue to grow and gain reach so that the kubi gets even more traffic from people from the region and book and story lovers, because reading is fun and the kubi conveys this joy every day.