Marketing & AI: How Merlin Werner connects theory and practice

Merlin Werner chose the bachelor's degree program in Marketing & Communication Management at the University of Applied Sciences Kufstein Tirol because of its practical training, its proximity to his home in Raubling, and the opportunity to apply theoretical knowledge directly. The campus is only 20 minutes away by train, which makes everyday student life convenient. The Content Creation and Media Aesthetics course, which shows how important the visual design of videos and images is for brand communication, had a particularly lasting impact on him. “I enjoy working in a team, and that's exactly what this course encouraged,” said Werner. Creativity and practical application were always the focus.

TEAMWORK BOOSTS SKILLS

In addition, the degree program emphasizes the connection between theory and practice. Werner can apply much of what he learns in his studies directly to his work as a student trainee in the marketing department at Amoena. There, he works in the office and supports the team by researching and creating content, preparing events, assisting with online and offline marketing activities, and supporting the commerce department. “The combination of theoretical knowledge and practical implementation is the best way to prepare for everyday working life,” he explains. Team projects also promote communication skills and organizational talent, competencies that are particularly in demand in modern marketing professions. The job also helps him to further increase his creativity.

TIME MANAGEMENT, TRENDS AND TIPS

Werner consistently organizes his studies, job, and free time. Flexible working hours allow him to attend lectures, work on projects, and still have time for relaxation. He is particularly fascinated by current developments in marketing, such as the use of artificial intelligence. “AI is increasingly being integrated into studies and shows how dynamic marketing is today,” says Werner.