Kubi on Instagram: students generate more reach

In the winter semester of 2024/25, two students from the part-time Master's program in Sports, Culture & Event Management took over the Instagram channel of the Kufstein Library for Science and Leisure (kubi). This is the second time that the channel has been used by students as part of a practical project. The aim was to plan, produce and implement creative content to increase reach and tailor the content to the target group.

Lena-Marie Göritzer and Clara Riefellner have been working continuously on the project since October 2024 to draw attention to the diverse topics and events at the library. In close collaboration with Lisa Berke, Head of Communications at the FH Kufstein Tirol and project manager, as well as with Katharina Juffinger (currently on maternity leave) and Helga Dornauer from kubi – Kufstein Library for Science and Art, who commissioned the project, they developed and implemented creative ideas. In addition, they were in contact with local partners such as the Buchcafé Kufstein and those responsible for the Events and Projects Instagram channel.

HIGHLIGHTING THE SPECIAL FEATURES OF THE KUBI

At the beginning of the practical project, the team analyzed the special features of kubi and focused on its diverse events such as kubinight and readings by authors. The topic of the month caught their eye: every month, kubi staff design a shelf of magazines on current topics such as feminism, the environment and nature. It was clear to the students that they wanted to highlight this commitment more to make the benefits more visible to the community. They used aesthetic feed posts and reels to provide information on these topics and presented the magazine of the month to match the respective monthly theme, in order to draw digital attention to the shelf.

They also focused on seasonal topics, such as Christmas and the New Year from December to February, and in March and April they focused on topics such as sustainability and International Women's Day.

EXTENSIVE CONTENT PRODUCTION FOR LONG-TERM SUCCESS

As part of the project, they produced over 50 posts, including photos, videos and graphic content. This was done in the form of two content production weekends, during which videos and photos were produced over a total of three days. These were then edited in Canva and CapCut and automatically uploaded to Instagram via UNUM, with posts at intervals of two to four days.

The goal was achieved by the end of the semester – now the channel has over 270 followers. Reels that received over 6,800 views were particularly successful.

Finally, the creation of templates ensured a consistent corporate design that allows for the seamless continuation of series such as “What is it?” or book presentations. This means that the Instagram channel of the kubi Kufstein Library can continue to be effectively maintained even after the project has been completed.

The practical project has already been officially wrapped, but the pre-produced content will remain viewable until the end of April 2025.

Links:

• kubi | Instagram
• kubi | Website
• Sports, Culture & Event Management | pt

This article was written by students of the part-time Master's program in Sports, Culture & Event Management as part of their practical project.