Students get a taste of agency life in Kitzbühel

For an entire morning, the students gained comprehensive insights into how the Seokratie Österreich agency works, particularly in the areas of search engine optimization (SEO), Google Ads (SEA), social media marketing, content marketing, and web development. All employees took the time to explain their work in detail to the group and answered all questions thoroughly and with great professional expertise. 

Using real campaigns and cross-departmental use cases, the entire customer journey was illustrated – from the initial kick-off meeting to the final reporting. The Seokratie employees placed particular emphasis on presenting best practices and analyzing challenges and the insights gained from them. Managing Director Karin Wagner also reported on how she managed to found an agency despite the coronavirus crisis and successfully establish it in German-speaking countries. 

Performance Marketing

The Performance Marketing course, which takes place in the second semester of the full-time Digital Marketing program, provides students with comprehensive knowledge of key tools for data-driven marketing strategy. A particular focus is placed on search engine marketing, with both paid and organic listings on the curriculum. In the area of SEA, students learn how to design advertising campaigns using platforms such as Google Ads and Meta Ads and analyze successful bid management strategies. In the area of SEO, students learn common procedures for on-page and off-page optimization as well as the most important ranking factors of leading search engines and how to assess their results. 

The teaching staff is keen to help students develop their own successful strategies. The focus is on analysis, strategic orientation, operational realization and implementation, and the monitoring of relevant activities. Practice-oriented projects and excursions, such as the one to the Seokratie Austria agency, give students a deeper understanding of how online marketing campaigns are implemented and managed.

About Seokratie  Österreich

Seokratie Österreich is an online marketing agency based in Kitzbühel, founded in 2021 as a subsidiary of the German company Seokratie GmbH. Under the leadership of managing director Karin Wagner, the agency specializes in tailor-made online solutions to sustainably increase the digital success of its clients. Seokratie Austria focuses on search engine optimization, Google Ads, content marketing, social media marketing, and WordPress development. With a dedicated team, the agency serves clients from Austria, Germany, and Switzerland and was once again awarded Google Premium Partner status in 2024, underscoring its expertise and high quality standards.

Cooperation agreements such as these are an essential part of the training program and play a key role in preparing students for the professional challenges they will face in the field of digital marketing.

Links:

• Digital Marketing | ft
• Seokratie Österreich GmbH | Website