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Practice letter improve

The improve practice letter provides you with topics and implementation tools for current economic issues that are relevant to all industries and all sizes of company. 

The bimonthly individual issues and the anthologies are the simplest form of lifelong learning. This is how science is translated into concrete benefits.
Roman Stöger, Initiator & redaktioneller Leiter des Praxisletters Improve | © FH Kufstein Tirol
© FH Kufstein Tirol

Roman Stöger

Initiator & editorial director

Latest Publications

IMPROVE ANTHOLOGIES

2016-2025

DIGITALIZATION & ARTIFICIAL INTELLIGENCE

Topic overview

  • Implementation controlling for AI and digitization
  • The personnel development cockpit for AI and digitization
  • Cockpit for digital transformation
  • Customer orientation with digitization
  • Change management for digitization
  • Digital content marketing
  • Digital Five Forces
  • GDPR, marketing and sales
  • The digitization program

COMMUNICATION & CHANGE

Topic overview

  • Cultural differences and similarities
  • Sustainability reporting
  • Effective teams
  • Emotional intelligence
  • Stakeholder management
  • The sustainability check
  • Corporate culture
  • The new “remote world”
  • The opportunity agenda for times of crisis

MANAGEMENT & EFFECTIVENESS

Topic overview

  • Professional leadership as a competitive advantage
  • Hybrid working and leading
  • Effective working methodology
  • Project handover and project closure
  • The project mandate
  • Self-motivation
  • Systematic team development
  • Time management
  • The first hundred days

MARKETING & CUSTOMER FOCUS

Topic overview

  • The power of a strong brand
  • Customer experience management
  • Multisensory marketing
  • Market research
  • Marketing mix
  • Customer journey
  • The power of emotions
  • Usage of the customer's point of view

ORGANIZATION & PRODUCTIVITY

Topic overview

  • Structure matrix
  • Functional strategy
  • Continuous Improvement Process (CIP)
  • Agility and Scrum
  • Cost Management
  • Lean Management – Lean Processes
  • Interface Management
  • Increase process performance
  • Professional meeting management
  • The “Systematic Garbage Collection”

Strategy & Navigation

Topic overview

  • Business Model Canvas
  • The Balanced Scorecard
  • The Strategic Concept
  • Crisis scenario for the company
  • Strategic Navigation
  • The SWOT analysis
  • The corporate mission
  • Benchmarking
  • The research and development strategy
  • End of one year and beginning of the next
  • Strategy for results