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Practice letter improve

The improve practice letter provides you with topics and implementation tools for current economic issues that are relevant to all industries and all sizes of company. 

The bimonthly individual issues and the anthologies are the simplest form of lifelong learning. This is how science is translated into concrete benefits.
Roman Stöger, Initiator & redaktioneller Leiter des Praxisletters Improve | © FH Kufstein Tirol
© FH Kufstein Tirol

Roman Stöger

Initiator & editorial director

Latest Publications

IMPROVE ANTHOLOGIES

2016-2025

DIGITALIZATION & ARTIFICIAL INTELLIGENCE

Topic overview

  • Implementation controlling for AI and digitization
  • The personnel development cockpit for AI and digitization
  • Customer orientation with digitization
  • Change management for digitization
  • Digital content marketing
  • Digital Five Forces
  • GDPR, marketing and sales
  • The digitization program

COMMUNICATION & CHANGE

Topic overview

  • Cultural differences and similarities
  • Sustainability reporting
  • Effective teams
  • Emotional intelligence
  • Stakeholder management
  • The sustainability check
  • Corporate culture
  • The new “remote world”
  • The opportunity agenda for times of crisis

MANAGEMENT & EFFECTIVENESS

Topic overview

  • Professional leadership as a competitive advantage
  • Hybrid working and management
  • Effective working methodology
  • Project handover and project completion
  • The project order
  • Self-motivation
  • Systematic team development
  • Time management
  • The first hundred days

MARKETING & CUSTOMER Orientation

Topic overview

  • The effect of a strong brand
  • Customer experience management
  • Multisensory marketing
  • Market research
  • Marketing-mix
  • Customer journey
  • The power of emotions
  • Usage of the customer glasses

ORGANIZATION & PRODUCTIVITY

Topic overview

  • The Structure matrix
  • The Functional strategy
  • Continuous Improvement Process (CIP)
  • Agile and Scrum
  • Cost Management
  • Lean Management – Lean Processes
  • Interface Management
  • Increase process performance
  • Professional meeting management
  • The “Systematic Waste Collection”

Strategy & Navigation

Topic overview

  • Business Model Canvas
  • The Balanced Scorecard
  • The Strategic Concept
  • Crisis scenario for the company
  • Strategic Navigation
  • The SWOT analysis
  • The corporate mission statement
  • Benchmarking
  • The research and development strategy
  • Annual financial statements and start of the year
  • Using strategy to achieve results