International Business Studies

• Introduction and history of the development of digitization
• Basic concepts and basic theories of digitization
• Overview of the factors influencing Markets & Companies through digitization
• Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, R and D, etc.)

• Development and change of markets, industries and business models through digit-ization
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)

• Ethics and morals in theory and practice
• Discussion of orthodox management approaches (including principal-agent theory, shareholder value approach) from an ethical perspective
• Soft- vs. hard-law and its influence on the sustainability of management decisions
• Sustainable Development Goals (SDGs)

• Linear and quadratic functions
• Elementary financial mathematics
• Differential calculus
• Systems of linear equations
• Analysis of functions with two variables

• Valuation methods for bonds and shares as well as financing and investment deci-sions of companies (including discounting methods, e.g. net present value, internal rate of return)
• Interest rates and the significance of interest rate developments on international financial markets
• Valuation of bonds and shares

• Fundamentals and classification of ABWL
• Fundamentals of corporate management: Location decisions, inter-company con-nections, corporate constitution, organization, personnel management
• Basics of monitoring and cross-connections to Accounting & Finance
• Selected topics on service provision: Innovation management, carefully-selected marketing content

• Posting records, accounts, account assignment
• Structure of balance sheet and profit and loss account
• Posting of business cases
• Cost type, cost center and cost unit accounting
• Contribution margin and application
• Modern cost accounting systems

• Structure of the balance sheet, income statement and cash flow statement
• Valuation principles for assets
• Risks in debt capital
• Balance sheet ratios

• Production theory, planning and organization of production
• Logistics in the company (procurement, storage, transport)
• Supply chain management internally and externally

• Economic growth, social inequality and ecological conditions
• Efficient allocation of scarce resources
• Market model and market equilibrium
• Strategic interaction and social dilemmas
• Elasticity, pricing and market types
• Welfare analysis of state interventions

A precise description of the specific teaching and learning content for the two semes-ters abroad cannot and should not be defined due to the large number of partner universities and the choices offered there within the field of economics, in order to guarantee students freedom of choice. The partner universities can be divided into three groups (industrial countries outside Europe, European countries and developing and emerging countries). In the following, an exemplary combination of courses including national credits is provided for a partner university (for further and updated information, please refer to the respective partner university's website)

Example:
University of the Free State, Bloemfontein, South Africa
• Strategic Management, OBS314, Credits 16
• Labour Economics and International Economics, EKN314, Credits 16
• Training and Development, TRG314, Credits 16
• Development, Underdevelopment and Poverty, SOS312, Credits 8
• Advanced Marketing Management, OBS324, Credits 16
• Financial Management, OBS364, Credits 16
• Development Economics and Public Finance, EKN324, Credits 16
• Governance and Political Transformation in Africa, PTW242, Credits 8

• Importance and basics of marketing
• Marketing mix factors and their orientation towards the customer
• Product vs. service marketing
• Importance of brands in marketing

A precise description of the specific teaching and learning content for the two semesters abroad cannot and should not be defined due to the large number of partner universities and the choices offered there within the field of economics, in order to guarantee students freedom of choice. The partner universities can be divided into three groups (industrial countries outside Europe, European countries and developing and emerging countries). In the following, an exemplary combination of courses including national credits is provided for a partner university (for further and updated information, please refer to the respective partner university's website)

Example:
University of the Free State, Bloemfontein, South Africa
• Strategic Management, OBS314, Credits 16
• Labour Economics and International Economics, EKN314, Credits 16
• Training and Development, TRG314, Credits 16
• Development, Underdevelopment and Poverty, SOS312, Credits 8
• Advanced Marketing Management, OBS324, Credits 16
• Financial Management, OBS364, Credits 16
• Development Economics and Public Finance, EKN324, Credits 16
• Governance and Political Transformation in Africa, PTW242, Credits 8

• Legal bases (step-by-step structure of the legal system)
• Private law
• Commercial law
• Sub-areas of commercial law (unfair competition, internet law, insolvency law, etc.)

• Importance of market research and its integration into the marketing process
• Planning and implementation of market research projects
• Creating and programming questionnaires
• Selected qualitative and quantitative analysis methods
• Application of statistical software (SPSS, R, Stata) for data analysis
• Options and sources of secondary market research (e.g. Big Data)

• Organization theories
• Leadership, teamwork, conflicts
• Organizational climate and culture
• Change management models
• Methods and tools of change management
• Communication in the change management process

• Interpretation of gross domestic product and consumer price index
• Measurement of economic growth and inflation
• Tasks of central banks in relation to money supply and interest rate setting
• Aggregated demand and aggregated supply
• Systemic crises related to the financial sector and environmental pollution

• Classical and modern trade theories
• Agglomeration advantages and choice of location
• Welfare effects of tariffs and trade quotas
• Balance of payments, current account and capital account
• Measurement and determinants of exchange rates
• World Trade Organization and Monetary Union
• Globalization and worldwide supply chains

• Characteristics, rules and basic principles of science and scientific work
• Scientific theory and methodological principles of scientific research
• Overview of the research method observation, questioning, content analysis and experiment
• Using word processing programs to write formally correct scientific papers
• Overview of databases and other ways to find literature sources

• Current trends in practice and research in International Business Studies
• Development and careers of topics and methods
• Research in databases

• Basic concepts of statistics
• Univariate and multivariate data description
• Basics of probability theory and theoretical distributions
• Estimation procedures and statistical tests
• Software like MS Excel (in-depth) and/or SPSS/R (on an illustrative basis)

• Advancing the knowledge of scientific work with regard to the development and implementation of a research design as well as the structuring of the editing pro-cess.
• Regular meetings to discuss the current status and progress of the Bachelor thesis with the accompanying academic supervision
• Information on the final Bachelor examination

• Topic development and preparation in the context of a poster and an exposé
• Presentation and discussion of a poster in small groups
• Poster and exposé creation

• Project planning and organization
• Project cooperation and implementation
• Project performance
• Key figures of project management
• Implementation of practical project, "Business idea development”

• Operational functions (production, marketing, logistics, supply chain management)
• Market analyses and market developments
• Use of analysis tools (SWOT, benchmark, market shares, cost and contribution margin analyses, etc.)
• Development of strategies
• Controlling and key figures

• Impact of digitization on communication and information using proven concepts (stakeholders, etc.)
• Importance and change of project management in the digital age
• Elaboration of a practical project focusing on digitization using a specific company
• Toolbox for the implementation of digital topics

The course content depends on the activities the students do at the internship pro-vider. The students choose an internship independently. They can draw on the ex-tensive range of internships offered by the Kufstein Tirol University of Applied Scienc-es. The Director of Studies checks the professional correspondence of the internship activities with the contents of the course and the qualification profiles of the course of studies. Subsequently, the Director of Studies checks whether the internship corre-sponds to the training objectives of the program and whether the student can be employed according to his/her level of qualification. A detailed internship guide sup-ports the students in organizing their internship semester.
Mind. 475 working hours in full employment must be completed.

• Basic information on communicative processes and effects
• Fundamentals of cooperation, negotiation, conflict resolution as well as group dy-namics and team leadership
• Self-efficacy, self-control, resilience, self-management, work-life balance

• 5 axioms of communication, message and value square
• Theoretical introduction to presentation and argumentation techniques (analog and remote)
• Application of the discussed contents
• Feedback and reflection of one's own presentation achievements (individually and in the group) and the achievements of fellow students

The language modules integrated into the degree program curriculum are designed according to the methodological principles of a communicative, action-oriented approach.

The competence levels of the modules are based on the Common European Framework of Reference for Languages (CEFR), and a central objective is that students increase their communication skills by at least one level.

In addition, there is a clear focus on acquiring academic and business-oriented skills in the target language.

- A1-A2 Basic communication skills
- B1-B2 Advanced use of the language and communication skills
- B2-C1 Independent language use to expert communication skills
- C1-C2 Expert language skills to fluent, competent communication skills

The language modules integrated into the degree program curriculum are designed according to the methodological principles of a communicative, action-oriented approach.

The competence levels of the modules are based on the Common European Framework of Reference for Languages (CEFR), and a central objective is that students increase their communication skills by at least one level.

In addition, there is a clear focus on acquiring academic and business-oriented skills in the target language.

--A1-A2 Basic communication skills
--B1-B2 Advanced use of the language and communication skills

The language modules integrated into the degree program curriculum are designed according to the methodological principles of a communicative, action-oriented approach.

The competence levels of the modules are based on the Common European Framework of Reference for Languages (CEFR), and a central objective is that students increase their communication skills by at least one level.

In addition, there is a clear focus on acquiring academic and business-oriented skills in the target language.

- A1-A2 Basic communication skills
- B1-B2 Advanced use of the language and communication skills
- B2-C1 Independent language use to expert communication skills
- C1-C2 Expert language skills to fluent, competent communication skills

The language modules integrated into the degree program curriculum are designed according to the methodological principles of a communicative, action-oriented approach.

The competence levels of the modules are based on the Common European Framework of Reference for Languages (CEFR), and a central objective is that students increase their communication skills by at least one level.

In addition, there is a clear focus on acquiring academic and business-oriented skills in the target language.

- A1-A2 Basic communication skills
- B1-B2 Advanced use of the language and communication skills