International Business (E)
Niveau der Lehrveranstaltung/des Moduls laut Lehrplan
non
Lernergebnisse der Lehrveranstaltung/des Moduls
Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing
Voraussetzungen laut Lehrplan
Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business
Lehrinhalte
· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing
empfohlene Fachliteratur
Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)
Bewertungsmethoden und -kriterien
Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
3
eLearning Anteil in Prozent
0
Semesterwochenstunden (SWS)
2
geplante Lehr- und Lernmethoden
· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations
Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird
2
Name des/der Vortragenden
Mark Romanelli, MBA
Studienjahr
/
empfohlene optionale Programmeinheiten
non
Kennzahl der Lehrveranstaltungen/des Moduls
IP_BUS110
Art der Lehrveranstaltung/des Moduls
Integrierte Lehrveranstaltung
Art der Lehrveranstaltung
Pflichtfach
Praktikum/Praktika
Not applicable.
