SWARCO: Insights into the future of traffic management
- 11.12.2024
- News Study Program
Students of the full-time International Business Studies program visited Swarco's Traffic World in Wattens.
At the end of November 2024, students in the International Business Studies bachelor's degree program visited SWARCO Traffic World in Wattens. In addition to interactive insights into innovative technologies such as augmented reality, they discussed strategic challenges and employer branding with experts.
On November 22, 2024, students in the International Business Studies bachelor's degree program at the Kufstein University of Applied Sciences visited SWARCO TRAFFIC WORLD in Wattens, a leading provider of traffic management and road marking solutions. There they gained comprehensive insights into the company's structures and innovative traffic solutions.
PREVIEW OF THE FUTURE
The SWARCO Group is represented at 25 locations worldwide and focuses on the mobility of the future, for example, in the areas of sustainable solutions and traffic safety. In addition to a wide range of presentations of current products and services, the students discussed key challenges with the responsible managers at SWARCO. In particular, this involved positioning the company as an attractive employer.
In small groups, the students developed solutions for challenges in international competition, enabling them to apply their knowledge in a practical way. An interactive exhibition allowed them to experience modern technologies up close, with the realistic environment further promoting creativity. The use of augmented reality was particularly impressive, simulating real traffic situations and vividly demonstrating SWARCO's solutions.
exchange on equal terms
The visit was an enriching experience for everyone involved and offered the students the opportunity to gain practical insights. A joint lunch rounded off the visit and enabled direct dialog in a pleasant atmosphere.
Links:
- Talents of Tomorrow - career page of SWARCO | Website
- International Business Studies | Bachelor's degree program FT
