Revolution in car dealerships

As part of the Garanta Future Talk, Prof. (FH) Dr. Kristina Kampfer, Professor of Marketing and Deputy Director of the Leadership & Business Management degree program, highlighted the groundbreaking opportunities and challenges of artificial intelligence (AI) for car dealerships and their customer relationships. With a fascinating mix of scientific expertise and practical examples, she outlined how AI will fundamentally change the automotive industry.

AI: MORE THAN JUST A TREND

“Artificial intelligence is not a passing fad, but a transformative technology that is here to stay,” Prof. Kampfer emphasized right at the beginning. She guided the audience through the basics of AI, explained how machines imitate human learning and thinking, and showed why this technology is already indispensable today.

THE POTENTIAL OF AI: DISRUPTION AND GROWTH

A central topic of the lecture was the enormous potential of AI for car dealerships and the industry as a whole. Prof. Kampfer emphasized that AI not only automates processes, but also sets new standards in customer communication. From personalized offers to improved services, the possibilities are almost limitless.

PRACTICE IN FOCUS: HOW AI PROVIDES CONCRETE HELP

Using illustrative examples, the professor showed how AI is already helping companies today:

• Customer service on a new level: chatbots that are available around the clock and answer customer queries in seconds.
• Increased productivity: automated procedures that relieve the burden on employees and create space for strategic tasks.
• Increase sales with data analysis: AI-based tools that analyze buying patterns and enable targeted offers.

GUIDELINES FOR THE USE OF AI

However, Prof. Kampfer also called for caution: the successful use of AI requires a clear strategy, data protection-compliant solutions and transparent customer relations. “AI is only beneficial if it is used sensibly and responsibly,” she said.

CONCLUSION: THE FUTURE BELONGS TO THE BRAVE

The presentation was a wake-up call for all companies that are not yet taking advantage of the opportunities offered by AI. Dealerships that invest today can be tomorrow's long-term market leaders. “AI offers unstoppable opportunities – the question is not if, but how you implement this technology,” Prof. Kampfer concluded.

In her inspiring talk, Prof. Kampfer made it clear that the automotive industry is on the threshold of a new era. Those who act now will not only secure a competitive advantage, but will also actively shape the future.