International Business Studies FT
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International Business Studies FT

Master's degree program

Profile of the program

It is nowadays a truism that accelerating globalization makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.

Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.

By studying international business at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed.

This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specializations, whilst simultaneously offering a wide range of electives.


  • International program in finance and marketing, strategic management
  • Broadly based degree that develops management capability and talents in an international setting
  • Integrated excursion
  • You are well prepared for an international career

Vocational fields

  • Strategic Finance Management
  • Independent Entrepreneurship
  • CFO of International Companies
  • Banking/Investment Houses
  • Business and Market Development
  • Strategic Product Marketing
  • Integrated Corporate Communication
  • Organizational Consulting
  • Market Research
  • Marketing and Communication Consulting
  • Non-profit Sector, Management of SMEs

Major fields of study

  • 34% Core
  • 32% Core Finance or Marketing
  • 20% Electives
  • 14% Practical Transfer

Students studying international business are given a rigorous training in such areas as economics, research methods, management, marketing, finance, accounting, area studies and foreign languages. These form the basis of skills acquisition so necessary in international business. Thus, graduates from the program are effective communicators, are highly information literate, are able to analyse, evaluate and solve problems, as well as being creative and innovative. Moreover, such people understand the imperative for ethical behavior and to be responsible corporate citizens.

Two Specializations

The spezializations are in marketing and finance. The marketing option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behavior, social marketing and social psychology is integral to the marketing management specialization.

The finance option, which is built upon a comprehensive economics base, includes courses in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.

Lectures in English

Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.



4 semesters

Qualification rewarded

Master of Arts in Business (MA)

Language of instruction

100% English

Semester abroad



€ 363.36* + € 20,20 student union fee per semester

Organisational form


Places per year


Level of qualification:
second cycle, master

General admission requirements:
view this link

* Third country students refer to