Marketing (E)
Niveau
First Cycle
Lernergebnisse der Lehrveranstaltungen/des Moduls
Students …
- Realize that marketing is a very important topic for the success of a company
- Learn how to address the customer and how to get valuable information about the customer
- Understand the marketing-mix and know about the single instruments
- Are able to apply their knowledge to real business situations and/or business cases
- Realize that marketing is a very important topic for the success of a company
- Learn how to address the customer and how to get valuable information about the customer
- Understand the marketing-mix and know about the single instruments
- Are able to apply their knowledge to real business situations and/or business cases
Voraussetzungen der Lehrveranstaltung
Not applicable
Lehrinhalte
- Introduction to the meaning and importance of marketing in the 21st century
- Focus on value for the customer
- Customer Needs, Wants, and Demands
- Market Research
- Marketing-Mix
- Focus on value for the customer
- Customer Needs, Wants, and Demands
- Market Research
- Marketing-Mix
Empfohlene Fachliteratur
Hand-outs based on “Armstrong/Kotler: Marketing – an Introduction” (can be read in the library)
Bewertungsmethoden und -Kriterien
Written exam at the end of semester
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
3
Semesterwochenstunden (SWS)
Geplante Lehr- und Lernmethode
Lecture, group work, presentation, task discussion
Semester/Trisemester, In dem die Lehrveranstaltung/Das Modul Angeboten wird
1