Strategic Management (E)

Third year, Bachelor

Upon successful completion of this course, students will be
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.

introductory business courses

· Introduction and Basics: Generic Concepts
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis

- Grant et al. (2015): Foundations of Strategy, Wiley
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College

presentations, final exam

Englisch

3

presentations, open class discussions, team work,
individual team coachings, readings

2