SmartRecruiting
Digitalization & Social Media for Attracting Skilled Workers and Employees.
Overview
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Description:
Small and medium-sized enterprises are facing increasing pressure when it comes to recruiting. This project offers practical insights into how SMEs can use digital tools and social media to attract and retain skilled workers and employees over the long term – in a cross-border, innovative, and connected way.
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Funding organization:
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Duration:
01.06.2025 - 31.10.2025
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Project Manager:
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Business Psychology, Bachelor Leadership & Business Management, Master Corporate Transformation Management
Project goals
At a cross-border networking event, SMEs will gain inspiration and hands-on tools for digital recruitment. Expert talks will highlight current trends, while best-practice examples will demonstrate how social media and video content can be successfully used in recruiting. In interactive workshops, participants will use AI to create job postings and produce their own employer branding videos with simple tools. The goal is to connect regional companies, promote knowledge sharing, and firmly establish modern solutions for attracting skilled workers.
- Raising awareness among SMEs about the importance of strategic recruitment in the digital age
- Building competencies in social media, employer branding, and AI-powered recruiting
- Providing practical support for implementing modern outreach formats (e.g. short videos, target group-specific job postings)
- Connecting companies in the Bavarian-Tyrolean border region to encourage exchange and joint solution approaches
- Strengthening regional economic and employment development through sustainable talent acquisition
- Promoting digital innovation capacity in SMEs to position them long-term as attractive employers
