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Introduction to Business Administration

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

• know the most important areas of business administration
• can use their knowledge in case studies
• can present approaches to a solution in a professional manner
• are familiar with the most important concepts of organizing production and service processes
• can apply this knowledge to issues in business administration

prerequisites and co-requisites

not applicable

course contents

Overview and correlation analysis of the most important topics and problem areas in business administration
• Key topics in business administration within the framework of economic sciences
• Business administration as a science and the distinction between it, economics, management and leadership
• Constituent company decisions such as forms of organization and location
• Basic functional company decisions such as acquisition, production, marketing, sales, accounting and finance
• Business administration leadership decisions such as management and ethics, strategic planning and monitoring, personnel and organization (organizational structure and procedure)

recommended or required reading

Schauer, R (2013): Betriebswirtschaftslehre, 4. Auflage, Wien, Linde Verlag
Wöhe, G. u. U. Döring. (2013): Einführung in die Allgemeine Betriebswirtschaftslehre. 25. Aufl., München.
Vahs, D.; Schäfer-Kunz, J. (2012): Einführung in die Betriebswirtschaftslehre, 6. Auflage. Schäffer-Poeschel Verlag, Stuttgart.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Annemarie Kapferer, MSc

year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable