International Business Studies FT

Major fields of study

• 26 % Expertise in International Business Management
• 9 % Expertise in Digitalization & sustainability
• 40 % Specialization in either marketing or finance
• 6 % Social & International Skills
• 19 % Practical transfer & Master thesis

Central Key Competencies

In addition to technical and economic know-how, analytical acumen and strategic sensitivity are required. Another key success factor is knowing how to work with different cultures and languages. As all studies show, personality development is crucial. The master’s program places great importance on the strengthening of additional key skills in order to be successful in the new world of work. A specially developed didactic concept makes graduates fit for the future as we train:

• Communication and cooperation
• Commitment and motivation
• Flexibility and creativity
• Curiosity and internationality
• Results and implementation

In this 360-degree management program, the necessary know-how is conveyed to assess the market, take regulatory frameworks into account during analysis and derive successful strategies from them and be able to manage constant new challenges: this is why we favor a holistic approach - which leads to effective management in the world of tomorrow.

• Video: Didactic Concept

Internationality & Specialization: Marketing or Finance

We offer two thematic specializations: Marketing or Finance. This enables our master’s students to choose their personal focus and thus optimally prepare for their career. In addition, the master’s degree program is characterized by the special focus on leadership skills. An international study trip in the 4th semester and English as the language of instruction complete the program.

Recognition of prior learning

Students have the opportunity to have courses credited to them with previously acquired competencies before the start of the respective semester. The crediting is done by an application directly to the director of studies. 

• Detailed information

Special offer

For international students enrolling into the full-time Master Degree Progam International Business Studies or Sports, Culture & Event Management, we are offering an All Inclusive Tuition & Student Life Package.

• Detailed information