Sports, Culture & Event Management PT
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Sports, Culture & Business Venues (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students can analyze and evaluate the need for constructing new infrastructures and renovating existing infrastructure. They are familiar with the stakeholders in infrastructure (authorities, employers, investors and operators) and have the skills to coordinate with all of these. They have the necessary know-how for efficient marketing and economical management of real estate. Students know the particular demands on development as well as marketing and operating infrastructure in the areas of sport (sports halls and outdoor sports facilities), culture (theatres, museums and outdoor stages) and business (conference centers convention fair centers). They also understand the difference between the uses of permanent and temporary infrastructure as well as the life cycle of infrastructure.

prerequisites and co-requisites

not applicable

course contents

Sports venues

I. General introduction to sports real estate management
Public vs private property ownership

II. Planning, financing and building event facilities
Characteristics of indoor sports facility infrastructure
Characteristics of outdoor sports facility infrastructure
Monofunctional vs multifunctional sports facilities

III. Strategic and operative management of event facilities
Public vs private operators
Conflicts of usage: competitive sports vs sport for enjoyment
Acquiring users: marketing strategies

Culture venues

I. General introduction to cultural real estate management
Public vs private property ownership

II. Planning, financing and building event facilities
Characteristics of indoor cultural facility infrastructure, such as museums, theatres and opera houses
Characteristics of outdoor sports facility infrastructure, such as festivals and concerts
Monofunctional vs multifunctional cultural facilities
Temporary vs permanent cultural infrastructure

III. Strategic and operative management of event facilities
Public vs private operators
Acquiring users: marketing strategies

Business venues

I. General introduction to event real estate management
Public vs private property ownership

II. Planning, financing and building event facilities
Characteristics of conference and convention infrastructure
Characteristics of leisure industry infrastructure, such as garden shows and waterfront development

III. Strategic and operative management of event facilities
Public vs private operators
Conflict of usage interests
Acquiring users: marketing strategies

recommended or required reading

Von Lanzenauer, C., Klemm, K. (Hrsg..) Demographischer Wandel und Tourismus. Zukünftige Grundlagen und Chancen für touristische Märkte . Berlin: Erich Schmidt Verlag
Moesch, C. (2008) Infrastrukturbedarf von Sport-Mega-Events, Bern: Berner Studien zu Freizeit und Tourismus
Wagner, B. (2004) Kulturentwicklungsplanung – Kulturelle Planung. In: Klein, A. (Hrsg.) Kompendium Kulturmanagement, München, Vahlen
Hudson, W. R., Haas, R. & Uddin, W. (1997) Infrastructure Management: Integrating Design, Construction, Maintenance, Rehabilitation and Renovation
Harland, J., Kinder, K. (1999) Crossing the Line: Extending Young People's Access to Cultural Venues
Rogers, T., Davidson, R. (2006) Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

assessment methods and criteria

written examination

language of instruction

English

number of ECTS credits allocated

2

planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

5

name of lecturer(s)

Prof. Dr. Louise Bielzer

year of study

third year of studies

recommended optional program components

not applicable

course unit code

bb.EVE.4

type of course unit

compulsory

mode of delivery

in-class course

work placement(s)

not applicable