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Introduction VWL
level of course unit
first cycle, BachelorLearning outcomes of course unit
The students:
• Can address fundamental management problems from an economic perspective;
• Are able to analyze decisions under uncertainty;
• Can develop strategic decisions based on economic models;
• Can assess the impact of digital technologies and products on a company’s cost structure and formation of market forms.
The students are also able to:
• To identify the essential elements and functions of an economy and to assess them in the field of sports, culture and event management;
• Can apply basic micro- and macroeconomic tools to analyze decisions of individuals and companies in different competitive markets and analyze the results.
• Can address fundamental management problems from an economic perspective;
• Are able to analyze decisions under uncertainty;
• Can develop strategic decisions based on economic models;
• Can assess the impact of digital technologies and products on a company’s cost structure and formation of market forms.
The students are also able to:
• To identify the essential elements and functions of an economy and to assess them in the field of sports, culture and event management;
• Can apply basic micro- and macroeconomic tools to analyze decisions of individuals and companies in different competitive markets and analyze the results.
prerequisites and co-requisites
not applicable
course contents
• Microeconomics and the behavior of managers and companies
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization
• Economic thinking
• Fundamentals of supply and demand
• Markets and prosperity: Consumer and producer surplus and the efficiency of markets; economic policy measures and their effects
• International trade
• Important macroeconomic concepts and their measurement: BIP, inflation, unemployment
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization
• Economic thinking
• Fundamentals of supply and demand
• Markets and prosperity: Consumer and producer surplus and the efficiency of markets; economic policy measures and their effects
• International trade
• Important macroeconomic concepts and their measurement: BIP, inflation, unemployment
recommended or required reading
Blanchard, O. (2017): Makroökonomie. 7. Auflage. Pearson.
Mankiw, N.G. (2018): Grundzüge der Volkswirtschaftslehre. 7. Auflage. Schäffer-Poeschel.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Erweiterte Literatur:
Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.
Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)
Mankiw, N.G. (2018): Grundzüge der Volkswirtschaftslehre. 7. Auflage. Schäffer-Poeschel.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Erweiterte Literatur:
Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.
Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)
assessment methods and criteria
Written exam
language of instruction
Germannumber of ECTS credits allocated
4eLearning quota in percent
20course-hours-per-week (chw)
2planned learning activities and teaching methods
Integrated course, case studies, discussion, group work, presentations
