Sports, Culture & Event Management FT
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International Cultural Management

level of course unit

first cycle, Master

Learning outcomes of course unit

Upon completion of this course students will be able to:
- assess the innovation potential of artistic production for society
- analyze decision-making processes in cultural management and their relation to economy, politics and education
- distinguish between public institutions and the creative industries
- distinguish between legal frameworks, funding structures and organizational forms of cultural organizations
- describe the relationship between audiences and cultural organizations
- implement audience development into cultural organizations

prerequisites and co-requisites

not applicable

course contents

- Art as a model for management in general
- Freedom of art and the diversity of democratic discourse
- Public, non-profit and for-profit cultural organizations
- Creativity and innovation in the creative industries
- Public-private partnerships in cultural management
- Potentials and problems of world heritage sites
- Audience research and audience development

recommended or required reading

Bollo, A.; Da Milano, C.; Gariboldi, A., & Torch, C. (2017). Study on Audience Development. How to place audiences at the center of cultural organizations. Brussels: European Union.
Küpers, W.; Sonnenburg, S.; Zierold, M. (eds.) (2017). Rethinking Management. Perspectives and Impacts of Cultural Turns and Beyond, Wiesbaden: Springer.
Carnwarth, J. D.; Brown, A. S., (2014), Understanding the Values and Impacts of Cultural Experiences. London: Arts Council of England.
International Journal of Arts Management

The Journal of Arts Management, Law, and Society

assessment methods and criteria

presentation, examination

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Sibylle Moser

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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10 years SKVM Booklet
10 years SKVM Booklet


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