Sports, Culture & Event Management FT
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Research Methods & Evidence-based Management

level of course unit

first cycle, Master

Learning outcomes of course unit

- understand the connection between research practice and fact-based decision-making processes and can explain the basic principles of social scientific research.
- understand the logic of scientific inquiry and the purposes of empirical social science research, its strengths and weaknesses.
- understand the role of basic theoretical assumptions and terms in the research process in the social sciences.
- understand the role of theory, conceptualization, and theoretical frameworks
- understand the utility of various quantitative and qualitative methodologies for the purpose of exploring, describing, explaining, and predicting social phenomena and understanding social reality.
- are able to develop their own research design systematically on a MA level and set it out methodically correctly.
- have mastered the design of questionnaires and interview guidelines.
- are able to carry out an empirical data collection.
- are familiar with methods of analog and digital data evaluation.

prerequisites and co-requisites

not applicable

course contents

- Differences and interfaces between qualitative and quantitative social research
- Research design and planning
- Sampling in qualitative and quantitative research
- Instruments for qualitative and quantitative data collection
- Methods for data analysis: qualitative content analysis, factor analysis, regression analysis
- Examples of empirical studies from sports, culture and event management

recommended or required reading

Babbie, Earl (2017). The Basics of Social Research. Belmont, CA: Wadsworth/Thomson Learning.
Bernard, H. R., & Bernard, H. R. (2012). Social research methods: Qualitative and quantitative approaches. Sage.
Bryman, A. (2012). Social research methods (4. ed.). Oxford u.a: Oxford Univ. Press.
Creswell, J. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. London: SAGE Publications.
Maxwell, J. A. (2012). Qualitative research design: An interactive approach: An interactive approach. Sage Publications.

assessment methods and criteria

academic paper

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work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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