Sports, Culture & Event Management FT
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SCEM in the Urban Context

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will be able:
- to comprehend and develop an interdisciplinary and critical view of how cities use sport, culture and events for place promotion, economic and social development and community regeneration.
- to understand and critically evaluate the role of cultural policy programs (e.g. European Capital of Culture).
- to communicate with their peers in order to find joint solutions.
- to analyze information and to present and communicate reasoned arguments.

prerequisites and co-requisites

not applicable

course contents

- The impact of urban events on city image
- The concept of eventification and eventilization and their effect on urban spaces and urban development
- The role of urban events, culture and sport for city marketing, urban branding and place identity
- The influence of sport on the transformation of urban spaces and community revitalization
- Cultural policy programs (e.g. European Capital of Culture) and associated challenges and opportunities
- Bidding, selection and evaluation process of cultural policy programs

recommended or required reading

Cudny, W. (2020). Urban Events, Place Branding and Promotion: Place Event Marketing. Oxon: Routledge:
Landry, C. (2015). Cities of Ambition. Bern, Comedia
Schneider, W, and Jacobsen, K. (2019). Transforming Cities: Paradigms and potential for urban development within the “European Capital of Culture”. Hildesheim, Georg Olmes Verlag AG.
Smith, A. (2016). Events in the city: Using public spaces as event venues. London, Routledge.
Terret, R. and Heck, S. (2015). Sport and urban space in Europe: facilities, industries, identities. London, Taylor & Francis
Viehoff, V. and Poynter, G. (2015). Mega-event cities: urban legacies of global sports events. London, Routledge.

assessment methods and criteria

presentation

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Dr. Ulrich Fuchs

course unit code

vz.SC.2

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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