Digital Communication
Niveau
Consolidation
Learning outcomes of the courses/module
The students are familiar with current developments in digital communication and can reflect critically on them. In addition, they are able to question their own actions and critically examine the current digital trend.
Prerequisites for the course
basic subjects
Course content
During this course, current digital communication trends are presented and dis-cussed. Students gain insights into the effects and functionality of digital communi-cation channels. At the same time, the effects on social structures are also discussed, through
- PR,
- Public affairs,
- Crisis communication and
- Campaigning.
- PR,
- Public affairs,
- Crisis communication and
- Campaigning.
Recommended specialist literature
• Papsdorf, C. (2013). Internet und Gesellschaft. Wie das Netz unsere Kommunikation verändert. Frankfurt: Campus Verlag.
Assessment methods and criteria
Project work
Language
German
Number of ECTS credits awarded
6
Semester hours per week
Planned teaching and learning method
Seminar, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
6