Practical projects at the University of Applied Sciences Kufstein Tirol: Learn, experience, grow

Practical experience, please. At the University of Applied Sciences Kufstein Tirol, practical projects are a central component of many degree programs. In the summer semester of 2025, numerous students were once again assigned to real project assignments for the duration of a semester. Whether externally for companies or internally at the higher education institution, the students worked in teams on real-world tasks starting in March. The aim was to gain practical experience, apply theoretical knowledge, and actively shape the transition into the working world.

Project launch and first steps

On March 7, 2025, the practical projects kicked off with a virtual kick-off event. All participating students received basic information about the procedures, supervisors, and evaluation criteria. They then completed a digital survey to determine their project preferences and personal skills/competencies. The project groups were formed based on this information and began working independently.

Structure meets personal responsibility

After the groups had been formed, the students contacted their supervisors and established initial connections with their partner companies or internal clients. The aim was to coordinate tasks, clarify expectations, and define the work structure. From this point on, the students organized their project work independently – with regular team meetings, coordination with project partners, and targeted content work.

“We learned to take over responsibility, set deadlines, and communicate professionally,” reports Verena Praschberger, a fourth-semester student in the MKM degree program. Her colleague Julia Marx adds: “It was incredibly enriching to develop our own topics and implement them creatively – it showed me how much personal responsibility and creative freedom there is in our professional field.”

Gaining practical experience – week after week

The project ran from March to mid-July. The students invested a total of 120 hours in their projects – from conception and implementation to the final presentation. A wide range of topics were covered, from communication strategies and marketing campaigns to creative concepts in the field of content creation and event organization, and much more. Theory and practice interlock in a natural way.

On the way to the finale: EXPO is approaching

In the middle of the semester, all project teams presented their interim results, received feedback, and adjusted their work processes. The official project conclusion took place on July 11, 2025, with the big online EXPO. There, the students presented their project results publicly – both to the university audience and to the participating companies and clients.

“We are really looking forward to presenting our work and seeing what the other project groups have come up with,” says Julia Marx.

Submission and documentation

At the end of the semester, the teams wrote comprehensive project documentation. This included a structured presentation of the project process, key results, and selected materials for illustration – e.g., press articles, testimonials, images, or short videos. The complete submission was made digitally via Moodle.

What must be completed by the end of the project?

For the practical project to be completed successfully and positively, several key milestones must be reached. The FH Kufstein Tirol provides clear criteria and deadlines for this. This checklist helps you to keep track:

Checklist for successful project completion

Project organization & implementation (55 %)

• Goal definition and division of tasks within the team
• Active communication with coach and client
• High level of personal responsibility and organization
• Demonstrable target achievement (content, time frame, budget if applicable)
• Proactive commitment throughout the project
• Positive feedback from the client (feedback survey)

Presentations (15 %)

• Interim presentation in May: 10-minute presentation + 5-minute discussion
• Present project status, challenges & outlook
• Participation in the online EXPO on July 11, 2025

Project documentation (30 %)

• Complete project manual for the coach
• Final report for the client (depending on the briefing)
• Additional materials: Press article, testimonial (approx. 150 words), meaningful photos/graphics, 15-second video
• Declaration of consent for publication (from the client)
• Submission of all materials within the deadline via Moodle by July 18, 2025 at the latest

Conclusion: learning with impact

The practical projects at the FH Kufstein Tirol enable students to test and develop their skills in a protected but realistic setting. Personal responsibility, teamwork and concrete project work prepare students specifically for future professional requirements – practically, professionally and with perspective.

Links:

• Markting & Communication Management | ft
• Digital Marketing | ft