Start-up Management

The students
- are familiar with the basic terminology in start-up management in general and with start-up planning in particular.
- have knowledge of the typical focal points and problems in the various phases in the process of founding a company.
- know the building blocks in the development of a business concept and in start-up planning.
- know the meaning and content expectations of business plans.
- are able to develop solution strategies for the typical bottleneck areas of business start-ups such as location, legal form, marketing and financing decisions.
- are able to successfully apply their knowledge in practical projects.
- are able to define, design, plan, implement and evaluate projects with low complexity.
- are able to structure and plan projects and use team members in a meaningful way.
- are able to manage projects responsibly with the help of suitable project planning software.
- are able to prepare a requirements specification and a final report.
- understand the difference between classic and agile project management.
- are able to use and apply agile methods in project management.

None

Part A: Basics of business planning:
• Importance and prevalence of business plans.
• Main content: Factual and financial concept
• Procedure for the preparation of a business plan
• Sample outlines for business plans: Tailor-made use
• Tips, tools and sample templates.

Part B: The factual concept:
• Developing the substantive building blocks of the business plan: Executive Summary
• Product and service, USP
• Company & Founder
• Constitutive decisions (location, legal form, company mergers, etc.)
• Analysis of industry, market and competition
• Marketing: market entry and marketing mix
• Management & organization, implementation planning
• Opportunities and risks, development scenarios

Part C: In-depth topics:
• Basic decisions as part of start-up planning
• Special features of start-up financing
• Start-up competitions and networks

Part D: Agile Project Management:
• Importance of project management for companies
• Project definition & demarcation to the project order / project planning & organization
• Roles & responsibilities in the project
• Project execution and controlling / - Project closure
• Success factors project management
• Contents project manual
• Time management & stress factors in projects
• Creation of time and milestone plan with the help of software
• Building an agile mindset with values and principles
• Scrum and Scrum roles (product owner, development team, Scrum master)
• Application of agile techniques (use cases, personas, burn up chart, cumulative flow diagram, earned value analysis)
• Basics of Kanban and Scrum

• Heyn, D. (2022). Agiles Projektmanagement: Der Schlüssel zum Erfolg. Berlin: Loewenstein International.
• Kailer, N., & Weiß, G. (2018). Gründungsmanagement kompakt: Von der Idee zum Businessplan. Wien: Linde Verlag.
• Kollmann, T. (2022). Digital Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft. Wiesbaden: Springer Verlag.
• Kuster, J., Bachmann, C., Hubmann, M., Lippmann, R., & Schneider, P. (2022). Handbuch Projektmanagement: Agil – Klassisch – Hybrid. Berlin: Springer Verlag.

• Project documentation
• Final report

33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.