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Value-Oriented Management Control
level of course unit
BachelorLearning outcomes of course unit
The students
• know the procedures of company and brand valuation.
• know the value drivers of the company and brand value and know which approaches can be used to control them.
• are able to determine the company value using the DCF method and the multiples method.
• are able to evaluate the brand value of a company indicatively.
• know the procedures of company and brand valuation.
• know the value drivers of the company and brand value and know which approaches can be used to control them.
• are able to determine the company value using the DCF method and the multiples method.
• are able to evaluate the brand value of a company indicatively.
prerequisites and co-requisites
None
course contents
Part A: Fundamentals of business valuation:
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining company values (relevance of the valuation purpose, reporting date principle, assets necessary for operations and assets not necessary for operations, transaction costs and income tax effects)
• Overview of national and international standards (KFS/BW1, IDW S1, International Valuation Standards.)
• Overview of business valuation methods (discounting methods: Discounted cash flow method, capitalized earnings method; multiplier method, liquidation value) and their practical application using selected examples.
• Components of a valuation report (incl. documentation, working papers, declaration of completeness)
Part B: Basics of trademark valuation:
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining trademark values (relevance of the valuation purpose, principle of the reporting date, transaction costs and income tax effects)
• Overview of national and international standards (IDW S5, ÖNORM A 6800, DIN ISO 10668.)
• Special features due to integration of the financial, behavioral and legal perspectives
• Overview of trademark valuation methods (market-oriented methods, capital value-oriented methods, cost-oriented methods) and their practical application using selected examples
• Requirements for documentation and reporting (incl. documentation, working papers, declaration of completeness)
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining company values (relevance of the valuation purpose, reporting date principle, assets necessary for operations and assets not necessary for operations, transaction costs and income tax effects)
• Overview of national and international standards (KFS/BW1, IDW S1, International Valuation Standards.)
• Overview of business valuation methods (discounting methods: Discounted cash flow method, capitalized earnings method; multiplier method, liquidation value) and their practical application using selected examples.
• Components of a valuation report (incl. documentation, working papers, declaration of completeness)
Part B: Basics of trademark valuation:
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining trademark values (relevance of the valuation purpose, principle of the reporting date, transaction costs and income tax effects)
• Overview of national and international standards (IDW S5, ÖNORM A 6800, DIN ISO 10668.)
• Special features due to integration of the financial, behavioral and legal perspectives
• Overview of trademark valuation methods (market-oriented methods, capital value-oriented methods, cost-oriented methods) and their practical application using selected examples
• Requirements for documentation and reporting (incl. documentation, working papers, declaration of completeness)
recommended or required reading
• Ballwieser, W., & Hachmeister, D. (2021). Unternehmensbewertung: Prozess, Methoden und Probleme. Stuttgart: Schäffer-Poeschel Verlag.
• Paugam, L., Andrè, P., Phillipe, H., & Harfouche, R. (2018). Brand valuation. Abingdon, OX: Routledge.
• Wöltja, J. (2021). Schnelleinstieg Unternehmensbewertung und Finanzkennzahlen. Freiburg: Haufe Verlag.
• Paugam, L., Andrè, P., Phillipe, H., & Harfouche, R. (2018). Brand valuation. Abingdon, OX: Routledge.
• Wöltja, J. (2021). Schnelleinstieg Unternehmensbewertung und Finanzkennzahlen. Freiburg: Haufe Verlag.
assessment methods and criteria
• Final exam and
• Quiz
• Quiz
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
33course-hours-per-week (chw)
2planned learning activities and teaching methods
• 33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
