Business Management FT
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Introduction to Applied Economics

level of course unit

Bachelor

Learning outcomes of course unit

Students are able to
• name the essential components of a market model and discuss the market equilibrium as an interaction of supply and demand.
• identify the determinants of consumer demand and explain how they respond to external factors such as changes in income.
• explain both the potentials and the limitations of market models based on real-world markets, for example the housing or labor market, and to buttress abstract models with real-life examples.
• understand production decisions in companies and interpret the influences of market structures on price setting.
• examine and critically evaluate current developments on the basis of models.
• name the essential components and institutions of a national economy and explain how they function.
• identify macroeconomic indicators such as gross domestic product or consumer price index and explain their meaning.
• conduct independent research on indicators important for economic growth and inflation and to present current developments in this regard.

prerequisites and co-requisites

None

course contents

Part A: Core topics
• Economic thinking and marginal analysis
• Efficient allocation of scarce resources
• The market model and market equilibrium
• Macroeconomic variables (GDP, inflation, and unemployment) and their interrelationships

Part B: Selected macroeconomics issues
• Elasticity and welfare
• Cost functions and optimal corporate production
• Price setting and market structures
• Short-term macroeconomic fluctuations: The business cycle
• Money, the ECB, and inflation
• Long-term economic growth
• International relations and trade

recommended or required reading

• Breyer, F. (2020). Mirkoökonomik: Eine Einführung. Berlin-Heidelberg: Springer Verlag.
• Clement, R., Terlau, W., Kiy, M., & Gehringer, A. (2023). Angewandte Makroökonomie: Makroökonomie, Wirtschaftspolitik und nachhaltige Entwicklung. München: Verlag Franz Vahlen.
• Edling, H. (2023). Volkswirtschaftslehre - Schnell erfasst. Berlin-Heidelberg: Springer Verlag.
• Forner, A. (2022). Volkswirtschaftslehre: Eine praxisorienterte Einführung. Wiesbaden: Springer Verlag.
• Kolmar, M. (2021). Grundlagen der Mikroökonomik: Ein integrativer Ansatz. Berlin-Heidelberg: Springer Verlag.

assessment methods and criteria

• Final exam and
• Quiz

language of instruction

German

number of ECTS credits allocated

2

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Mag. Delia Gramm

course unit code

GWI 3

type of course unit

lecture

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
Mario.Situmfh-kufstein.ac.at
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