level of course unit
Learning outcomes of course unit
The students are able to academically prepare a topic from the department of business management and to independently work on a central question. The students’ self-organization and time management skills are encouraged. The students learn the ability to apply theoretical knowledge from their studies in the Bachelor thesis. The students have analytical and academic reflection skills for company-specific problems. They also learn how to present academic papers to a research community.
prerequisites and co-requisites
• Structure of an academic presentation
• Creating slides for a presentation
• Important technical terms (validity, reliability, representativeness, etc.)
• Identification of limitations of an academic work
• Argumentation, discussion and defense of one’s own results
recommended or required reading
• Ascheron, C. (2023). Scientific publishing and presentation: A practical guide with advice on doctoral studies and career planning. Berlin-Heidelberg: Springer Verlag.
• Carter, M. (2021). Designing science presentations: A visual guide to figures, papers, slides, posters, and more. London, UK: Academic Press.
• Hofmann, A. H. (2020). Scientific writing and communication: Papers, proposals, and presentations. New York, NY: Oxford University Press.
assessment methods and criteria
• Final presentation and
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
• 100 % of the event is covered by eLearning. A combination online phase (inductive method for independent acquisition of knowledge and practice of tasks) is used. • The students must present and discuss the results of their Bachelor thesis via a digital platform (digital classroom).
semester/trimester when the course unit is delivered
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery