Sports, Culture & Event Management PT
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Business Project I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students:
• are able to carry out a project according to the standards of project management;
• are proficient in systematic, orderly and punctual project processing;
• know the special roles within a project;
• know the importance of project communication in all directions (discussions, documentation, descriptions, presentations) and know how to act accordingly;
• have expertise in solving specific problems;
• are able to act independently within a team;
• are proficient in problem-oriented project management;
• have the ability to implement projects in a socially and ethically responsible manner.

prerequisites and co-requisites

not applicable

course contents

To prepare the students optimally for problems in working life, practical tasks are worked on in groups, preferably on the basis of commissions from partners from industry or public institutions, or field experiences are obtained under the guidance of the course leader. The students contribute their acquired knowledge and apply it to real projects. While the students can deepen and improve their subject-specific competences, complementary competences such as social competence, team skills, problem-solving and decision-making competence, risk management and budgeting competence are also fostered.

Based on a client briefing (by the course instructor or external partners such as associations and companies), the students work on the presented projects independently, only guided by the course instructors if necessary: Planning, coordination, budgeting, control, evaluation and final reporting are in the hands of the students. The role of the course leader is focused on project coaching.

recommended or required reading

Event-Checklisten. Damit Ihre Veranstaltung ein Erfolg wird. Hrsg: Europäische Sponsoring-Börse, 2009
Gatterer H., Wehnelt J., Schibranji G. (2011): Event der Zukunft. Ein Handbuch für das neue Zeitalter der Eventbranche. Hrsg: Zukunftsinstitut Österreich GmbH
Hladky, A.; Vögl K. (2012): Grundlagen Professionelles Eventmarketing. Hrsg: WKO Fachverband Freizeit- und Sportbetriebe
Smith, A. (2016): Events in the City. Using public spaces as event venues. Hrsg:Routledge

assessment methods and criteria

Project documentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

second year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

keine Angabe