Sports, Culture & Event Management PT
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Event Management I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students have a sound knowledge of event organization including legal and technical implications. They develop an understanding of the link between organizational requirements and legal and technical requirements. They are familiar with the phases of event organization and can create event and brand concepts. They are also familiar with integrated event management, management techniques and the use of checklists. The students know the technical issues as well as the areas of law and legal relations, in particular liability regulations and insurance policies. They are enabled to plan, prepare, implement and follow up events, in particular corporate events and incentives, in compliance with the specifications, conditions and budget. The students can evaluate events and apply the findings in their own projects.
They know the job descriptions and are able to assess and select the specialists needed for their work as sports, culture and event managers.
The students reflect on the development of the concept of events in contrast to the concept of experience, whereby they are able to critically examine the inflationary use of event-related tendencies. In doing so, they become aware of the rapid organizational, technical, spatial, legal and sociological changes within the conception, planning and implementation of events.
They are familiar with the techniques for a successful presentation within the framework of an agency pitch.

prerequisites and co-requisites

not applicable

course contents

The teaching content of this introductory basis is based on fundamental concepts, definitions and types of events - building on the history of development and future trends in the event business, the role of the various events within internal and external corporate communication as well as their sociological significance in society is examined.
Events are subdivided into their different manifestations and their different significance in the marketing mix of the companies is shown.
The phases of event organization and design are shown.
Cross-event management, risk management and environmental and safety management are presented.
Concepts for business events are developed, planning explained and the logistics behind events explored.

recommended or required reading

Bodwin, Glenn e.a. (2011): Events Management. Butterworth-Heinemann
Getz, D., & Page. S. (2016). Event Studies - Theory, research and policy for planned events. Oxon: Routledge.
Nickel, O. (2007): Eventmarketing, Grundlagen und Erfolgsbeispiele. Vahlen
Nufer, G. (2007): Eventmarketing und -Management: Theorie und Praxis unter besonderer Berücksichtigung von Imagewirkungen. Dt. Univ.-Verl.
Smith, A. (2016): The urbanization of events. In Events in the City - Using public spaces as event venues, Oxon: Routledge.

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable