Rhetoric & Presentation (E)
level of course unit
Learning outcomes of course unit
Students will become familiar with the building blocks of a successful presentation including powerful introductions and effective conclusions. By the end of the course, they will know how to create a compelling story and to deliver a convincing experience.
They will have a solid grasp of rhetorical theories and practices and develop the ability to employ rhetorical strategies effectively in assignments.
prerequisites and co-requisites
Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.
recommended or required reading
Gallo: The presentation secrets of Steve Jobs: How to be insanely great in front of any audience. Prentice Hall, 2010.
Anderson: TED talks: The official TED guide to public speaking. Houghton Mifflin Harcourt, 2016.
assessment methods and criteria
Written exam and/or presentation
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
Lecture, discussions, group work, presentations
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Kristina Kampfer
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery