FH Kufstein Study Consumer Behavior(E)
International

Consumer Behavior(E)

level of course unit

First Cycle

Learning outcomes of course unit

After completing the course, students will be able to
- Describe and analyse consumer behaviour in high involvement and low involvement situations
- Understand the role of motivation in consumer decision making processes
- Understand the impact of culture on consumer perception and behaviour
- Distinguish different types of group influences and opinion leadership
- Understand the impact and the change in social class and the measurement of social class
- Be able to analyse current advertising examples with regard to their intent to respond to different attitudes and to change consumer attitudes

prerequisites and co-requisites

Accredited students of University of Applied Sciences of Kufstein and International Program

course contents

Perception
Motivation, values and involvement
Attitudes and attitude change
Decision making
Group influences
Social class
Cultures and subcultures

recommended or required reading

Solomon, Bamossy, Askegaard & Hogg: Consumer Behaviour: A European Perspective, FT Prentice Hall

assessment methods and criteria

Individual assignment

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Mixture of lectures, student-led teaching, group projects and case studies

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Dr. Katrin Horn

year of study

First cycle

recommended optional program components

non

course unit code

IP_BUS106

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

Navigation

News of the FH Kufstein

Im Rahmen der Sponsionsfeier bekamen die Absolvierenden ihre Urkunden verliehen.
FH Kufstein Tirol
Sponsion: Feierlicher Studienabschluss in der Aula der FH Kufstein Tirol

Die Fachhochschule honorierte am 22. und 23. September die Leistungen der Bachelor- und Masterabsolvent:innen im Rahmen einer festlichen Diplomübergabe. 356 Spondierenden aller 24 Studiengänge genossen einen gemeinsam Abend mit Familie und Freunden.

Learn more
The presentations and discussions focused on the topic of company transfer.
Obereder GmbH
Unternehmertag der Obereder GmbH: Vortrag zum Thema Nachfolge in Familienunternehmen

Am 15. und 16. September 2023 fand der Unternehmertrag in Leutschach statt, veranstaltet von der Obereder GmbH. Unter dem Motto Nachfolge und mehr bot das Unternehmen wieder eine Plattform für Fachvorträge. Die FH Kufstein Tirol trug mit einem praxisorientierten Vortrag bei.

Learn more
Students of the Master's program in International Business Studies on the Portuguese island of Madeira.
FH Kufstein Tirol
Study trip to Madeira: symbiosis of nature and local economy

At the end of May 2023, students of the Master's program International Business Studies accompanied by Dr. Bernd Wollmann and Prof. (FH) PD Dr. Christoph Hauser visited the Portuguese island of Madeira to explore its nature, history and local businesses.

Learn more