International

Strategic Management(E)

level of course unit

Third year, Bachelor

Learning outcomes of course unit

Upon successful completion of this course, students will be
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.�

prerequisites and co-requisites

introductory business courses

course contents

· Introduction and Basics: Generic Concepts
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis

recommended or required reading

- Grant et al. (2015): Foundations of Strategy, Wiley
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College

assessment methods and criteria

presentations, final exam

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

presentations, open class discussions, team work,
individual team coachings, readings

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Christian Vohradsky

year of study

/

recommended optional program components

non

course unit code

IP_BUS108

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

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