Strategic Management (E)
level of course unit
Third year, Bachelor
Learning outcomes of course unit
Upon successful completion of this course, students will be
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.�
prerequisites and co-requisites
introductory business courses
course contents
· Introduction and Basics: Generic Concepts
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis
recommended or required reading
- Grant et al. (2015): Foundations of Strategy, Wiley
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College
assessment methods and criteria
presentations, final exam
language of instruction
English
number of ECTS credits allocated
3
eLearning quota in percent
0
course-hours-per-week (chw)
2
planned learning activities and teaching methods
presentations, open class discussions, team work,
individual team coachings, readings
semester/trimester when the course unit is delivered
2
name of lecturer(s)
Prof. (FH) Dr. Christian Vohradsky
year of study
/
recommended optional program components
non
course unit code
IP_BUS108
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
Not applicable.
