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Crossmedia-Production & Digital Design II

level of course unit

second cycle, Master

Learning outcomes of course unit

Students are familiar with the design of time-based media, its technical background and professional production. Building on the first part of the module, they are also able to independently produce and combine crossmedia content according to target groups and integrate these in web-based media presences.

prerequisites and co-requisites


course contents

The second part of the module focuses on the conception and production of audiovisual media. Central topics of the course include:
- Characteristics and application areas of audiovisual media
- Design of time-based media
- Narration and narration techniques
- Scientific work
- Sound and image design

The following topics are addressed in exercises:
- Video technology (standards such as HD, SD, equipment)
- Video production (pre-production, post-production & production)
- Audio technology (microphoning, standards, equipment)
- Audio production (recording, processing, editing, export)

Students synthesize knowledge and abilities from both module parts within the context of project work.

recommended or required reading

- Kamp, W. (2017): AV-Mediengestaltung. 6. Auflage, Europa Lehrbuch
- Müller-Kaltjoff, B. (2002): Cross-Media Management. Springer
- Schmidt, U. (2010): Digitale Film- und Videotechnik. Hanser
- Zettl, H. (2013): Video Basics 7. Wadsworth

assessment methods and criteria

Project work

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Seminar, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable