Digital Marketing FT
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level of course unit

second cycle, Master

Learning outcomes of course unit

Students understand the main cultural currents as well as the subject-relevant discourse and economic organization in the respective foreign country
and are able to reflect on cultural differences.

prerequisites and co-requisites


course contents

The study trip affords students the opportunity to acquire intercultural skills. Under the instruction of course leadership, students learn about potential study trip destinations, research relevant data and facts about the target country and organize the program independently: Students spend a week in an international environment as they visit companies and attend lectures at partner universities while also taking in other presentations and events, which ensures that students acquire an understanding of the main cultural currents of the respective country. Discussions with specialists and executives, visits to foreign trade centers as well as economic and social associations complement the international, character-building experience of the study trip.

recommended or required reading

- Thomas, A. (Hrsg.) (2003): Handbuch Interkulturelle Kommunikation und Kooperation. Bd. 1: Grundlagen und Praxisfelder. Vandenhoeck&Ruprecht
- Thomas, A. (Hrsg.) (2003): Handbuch Interkulturelle Kommunikation und kooperation. Bd. 2: Grundlagen und Praxisfelder. Vandenhoeck&Ruprecht
- Jones, E. (2006): CulturesMerging. Princeton, Princeton University Press

assessment methods and criteria

Course with immanent examination character

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable