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Organisational Theory & Strategic Management (E)

level of course unit

second cycle Master

Learning outcomes of course unit

Students are familiar with classic organizational theories and the fundamental statements of behavioral-theoretical, system-theoretical and situational approaches. Building on this, students gain the ability to independently use the most important analysis and planning instruments in order to get an overview of the company situation and its goals. Furthermore, they can define, coordinate and control company targets based on quantitative data.

prerequisites and co-requisites

Fundamentals of Business Administration

course contents

The English-language course provides an initial introduction to classic organizational theories. Subsequently, symbolic theories and review concepts (reframing, organizational metaphors, reframing organizations) as well as various approaches are discussed. For the latter, the focus is on the following:
- Behavioral-theoretical approaches
- System-theoretical approaches

- Situational approaches
As a complement to topics of organizational theory, strategy fields in organization, marketing, competition, creativity and innovation are addressed in depth in the area of strategic management as well as the schools of strategic management according to Mintzberg (design, positioning, entrepreneur, planning, cultural, learning, environmental, cognitive, power and configuration schools). Finally, the instruments of strategic management (Five Forces, BCG matrix, SWOT, stakeholder matrix, ...) are introduced in detail.

recommended or required reading

- Bolman, D. (2017): Reframing Organizations - Artistry, Choice and Leadership. 6th Edition, John Wiley & Sons
- Mintzberg, H., Ahlstrand, B., & Lampel, J. (2008): Strategy Safari - The Complete Guide Through the Wilds of Strategic Management. Prentice Hall
- Porter, M. (2003): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press
- Steinmann, H., Schreyögg, G., & Koch, J. (2013): Management, Grundlagen der Unternehmensführung, Konzepte -Funktionen - Fallstudien. Gabler

assessment methods and criteria

Project work

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable