Digital Marketing FT
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level of course unit

second cycle Master

Learning outcomes of course unit

Graduates learn to organize themselves, form teams and manage these appropriately. They are able to detect correlations and communicate and act in a solution-oriented manner.

prerequisites and co-requisites

not applicable

course contents

Under the supervision of teachers, students as a group are introduced to the new context of university education at the master level. Furthermore, students learn to better understand interpersonal communication processes as they become aware of expectations and conditions and make these more transparent within the new context while also learning to work more efficiently.

recommended or required reading

- Gellert, M., & Nowak, C. (2010): Teamarbeit – Teamentwicklung – Teamberatung: Ein Praxisbuch für die Arbeit in und mit Teams. 4. Auflage, Limmer C

assessment methods and criteria

Practical exercise, active participation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

1. year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable