Digital Marketing FT
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Master thesis

level of course unit

Second cycle, Master

Learning outcomes of course unit

Students can correctly execute independently developed, complex scientific research endeavors.

prerequisites and co-requisites

Basic features and techniques of scientific work (bachelor level)

course contents

The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner.

Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students as scientific methodology, formal design and time management are discussed within the context of individual coaching.

recommended or required reading

- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV
- Eco, U. (2019): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 13. Auflage, C.F. Müller

assessment methods and criteria

Scientific work (master thesis)

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

2. year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable