Digital Marketing FT
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Fundamentals of the Web (UE)

level of course unit

second cycle, Master

Learning outcomes of course unit

After participation, students are familiar with essential Internet applications and their technological fundamentals. They acquire basic knowledge for the independent development of web applications and are able to independently create content/applications for the Internet, specify suitable tools and estimate the expenditure for creating comprehensive content/projects.
Furthermore, they have detailed knowledge of the structure of web media and of technical background information as well as, building on this, of methods and procedures for media presentation and embedding within web applications.

prerequisites and co-requisites

not applicable

course contents

This course contains the fundamentals for developing content for the Internet (introduction to HTML, CSS, image formats, multimedia content and selecting suitable tools) and fundamental design strategies. Special emphasis is on acquiring knowledge of framework conditions, potentials and restrictions of web technologies, which also occurs through exercises on the topics of HTML and CSS programming.

recommended or required reading

- Hahn, M. (2017): Webdesign: Das Handbuch zur Webgestaltung, Rheinwerk Design
- Wenz, C., Prevezanos, C. (2018) HTML5 und CSS3 - Start ohne Vorwissen - mit umfangreichen Download Material, 2. Auflage, Markt+Technik Verlag
- Jacobsen, J., Meyer, L. (2017): Praxisbuch Usability und UX: Was jeder wissen sollte, der Websites und Apps entwickelt - bewährte Methoden praxisnah erklärt, Rheinwerk Computing
- Lewandowski, D. (2015): Suchmaschinen verstehen. Springer-Verlag

assessment methods and criteria

Project work

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Exercise, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study


recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable