Digital Marketing FT
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Fundamentals of the Web (VO)

level of course unit

second cycle, Master

Learning outcomes of course unit

After participation, students are familiar with essential Internet applications and their technological fundamentals. They acquire basic knowledge for the independent development of web applications and are able to independently create content/applications for the Internet, specify suitable tools and estimate the expenditure for creating comprehensive content/projects.
Furthermore, they have detailed knowledge of the structure of web media and of technical background information as well as, building on this, of methods and procedures for media presentation and embedding within web applications.

prerequisites and co-requisites

not applicable

course contents

Essential development phases of web technologies, central applications and functionalities as well as technical fundamentals of the web are presented within the context of this fundamental course. The following central course content results within this context: history and development phases of the Internet, basic Internet applications, functionalities of the Internet, technical fundamentals for users and providers (tracking mechanism, web servers, databases, etc.).

recommended or required reading

- Hahn, M. (2017): Webdesign: Das Handbuch zur Webgestaltung, Rheinwerk Design
- Wenz, C., Prevezanos, C. (2018) HTML5 und CSS3 - Start ohne Vorwissen - mit umfangreichen Download Material, 2. Auflage, Markt+Technik Verlag
- Jacobsen, J., Meyer, L. (2017): Praxisbuch Usability und UX: Was jeder wissen sollte, der Websites und Apps entwickelt - bewährte Methoden praxisnah erklärt, Rheinwerk Computing
- Lewandowski, D. (2015): Suchmaschinen verstehen. Springer-Verlag

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study


recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable