Apply
now
now
Crossmedia-Production & Digital Design I
level of course unit
second cycle MasterLearning outcomes of course unit
Students gain detailed knowledge with respect to convergence, crossmedia added value as well as content development & content management.
They learn the basic techniques of web and screen designs and are able
to apply the principles of usability for the independent creation of websites with multimedia content.
They learn the basic techniques of web and screen designs and are able
to apply the principles of usability for the independent creation of websites with multimedia content.
prerequisites and co-requisites
Module WBW
course contents
At the beginning of the course, an introduction to crossmedia content production is given (content development, format development, crossmediality, convergence and crossmedia added value among others). Building on the course Fundamentals of the Web (Semester 1), conception and implementation of web presences is taught in theory and practice whereby the following topics are addressed more specifically:
- Web and screen design
- Usability
- Design of interactive media
- Advanced website programing with emphasis on HTML5 (or subsequent standards), WYSIWYG editor of Adobe CS (current version), integration of various media formats, netcasting & blogging software, further topics: CMS, Javascript & Ajax
- Web and screen design
- Usability
- Design of interactive media
- Advanced website programing with emphasis on HTML5 (or subsequent standards), WYSIWYG editor of Adobe CS (current version), integration of various media formats, netcasting & blogging software, further topics: CMS, Javascript & Ajax
recommended or required reading
- Fries, C. (2016): Grundlagen der Mediengestaltung. 5. Auflage, Hanser
- Krömker, H. (2005): Handbuch Medienproduktion: Produktion von Film, Fernsehen, Hörfunk, Print, Internet, Mobilfunk und Musik. VS
- Mahrdt, N. (2017): Crossmedia. 6. Auflage, Gabler
- Shelly, G., & Campbell, J. (2017): Web Design. 6. Auflage, Shelly Cashman
- Krömker, H. (2005): Handbuch Medienproduktion: Produktion von Film, Fernsehen, Hörfunk, Print, Internet, Mobilfunk und Musik. VS
- Mahrdt, N. (2017): Crossmedia. 6. Auflage, Gabler
- Shelly, G., & Campbell, J. (2017): Web Design. 6. Auflage, Shelly Cashman
assessment methods and criteria
Project work
language of instruction
Germannumber of ECTS credits allocated
6eLearning quota in percent
20course-hours-per-week (chw)
3planned learning activities and teaching methods
lecture, group work, presentation and task discussion
