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Crossmedia-Production & Digital Design II
level of course unit
second cycle, MasterLearning outcomes of course unit
Students are familiar with the design of time-based media, its technical background and professional production. Building on the first part of the module, they are also able to independently produce and combine crossmedia content according to target groups and integrate these in web-based media presences.
prerequisites and co-requisites
WBW
course contents
The second part of the module focuses on the conception and production of audiovisual media. Central topics of the course include:
- Characteristics and application areas of audiovisual media
- Design of time-based media
- Narration and narration techniques
- Scientific work
- Sound and image design
The following topics are addressed in exercises:
- Video technology (standards such as HD, SD, equipment)
- Video production (pre-production, post-production & production)
- Audio technology (microphoning, standards, equipment)
- Audio production (recording, processing, editing, export)
Students synthesize knowledge and abilities from both module parts within the context of project work.
- Characteristics and application areas of audiovisual media
- Design of time-based media
- Narration and narration techniques
- Scientific work
- Sound and image design
The following topics are addressed in exercises:
- Video technology (standards such as HD, SD, equipment)
- Video production (pre-production, post-production & production)
- Audio technology (microphoning, standards, equipment)
- Audio production (recording, processing, editing, export)
Students synthesize knowledge and abilities from both module parts within the context of project work.
recommended or required reading
- Kamp, W. (2017): AV-Mediengestaltung. 6. Auflage, Europa Lehrbuch
- Müller-Kaltjoff, B. (2002): Cross-Media Management. Springer
- Schmidt, U. (2010): Digitale Film- und Videotechnik. Hanser
- Zettl, H. (2013): Video Basics 7. Wadsworth
- Müller-Kaltjoff, B. (2002): Cross-Media Management. Springer
- Schmidt, U. (2010): Digitale Film- und Videotechnik. Hanser
- Zettl, H. (2013): Video Basics 7. Wadsworth
assessment methods and criteria
Project work
language of instruction
Germannumber of ECTS credits allocated
6eLearning quota in percent
20course-hours-per-week (chw)
2planned learning activities and teaching methods
Seminar, group work, presentation and task discussion
