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Social Media I
level of course unit
second cycle MasterLearning outcomes of course unit
Following the course, students are able to explain the fundamental instruments and methods for the usage of social media in private and professional scenarios. They are aware of the importance of essential instruments and the relevance of information, which can be explored via social media monitoring.
prerequisites and co-requisites
Module WBW
course contents
The development history and characteristics of networks and social media for everyday usage in the private and professional sphere are depicted – from discussion forums and virtual organizational forms to crowdsourcing and user generated content. In addition to company networks and the visualization of added value, blogs, microblogs (Twitter) and social networks are further focal points. These are systematically introduced and examined based on their usability in companies and for communications between organizations and consumers. Aspects of mobile social marketing and social commerce are also developed in this context.
recommended or required reading
- Grabs, A. Bannour, K., & Vogel, E. (2018): Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co., 5. Auflage, Rheinwerk Verlag.
- Sterne, J. (2011): Social Media Monitoring - Analyse und Optimierung Ihres Social Media Marketings auf Facebook, Twitter, YouTube und Co. Mitp
- Sterne, J. (2011): Social Media Monitoring - Analyse und Optimierung Ihres Social Media Marketings auf Facebook, Twitter, YouTube und Co. Mitp
assessment methods and criteria
Project work
language of instruction
Germannumber of ECTS credits allocated
6eLearning quota in percent
20course-hours-per-week (chw)
3planned learning activities and teaching methods
lecture, group work, presentation and task discussion
