Energy & Sustainability Management PT
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Strategic Business Management and HRM

level of course unit

Introduction and consolidation

Learning outcomes of course unit

The students are able to:
• carry out and communicate strategic analyses and planning with appropriate management tools
• develop a corporate strategy and design the corresponding implementation process
• explain technical terms and areas of responsibility of personnel management
• describe and compare different management styles
• apply and implement methods and solution strategies in personnel management and in organizational and personnel development
• discuss options of Corporate Social Responsibility (CSR) at the workplace

prerequisites and co-requisites


course contents

• Strategic Business Management
o strategic pyramid (mission, vision and mission statement, goals, strategies) o strategic models, decision theories and competitive strategies
o tools of strategic analysis and planning (e.g. SWOT, portfolio analysis)

• Human Resource Management
o tasks of human resources work and personnel planning
o personnel costs including key figures, salary increase, participation models, forms of remuneration
o personnel assessment, motivation theories and personnel development
o leadership theories
o Corporate Social Responsibility (CSR) at the workplace

recommended or required reading

• Thommen, J.-P., ed., et al., 2017. Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl.. Wiesbaden: Springer Gabler
• Horváth, P., 2004. Die Strategieumsetzung erfolgreich steuern. Stuttgart: Schäffer-Poeschel
• Holtbrügge, D., 2018. Personalmanagement. 7. Aufl.. Berlin: Springer
• Stöger, R., 2016. Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change.2. überarbeitete Aufl.. Stuttgart: Schäffer-Poeschel

assessment methods and criteria

Seminar thesis

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

director of studies

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)