Strategic Business Management & HRM (E)

level of course unit

Introduction and consolidation

Learning outcomes of course unit

The students are able to:
• carry out and communicate strategic analyses and planning with appropriate management tools
• develop a corporate strategy and design the corresponding implementation process
• explain technical terms and areas of responsibility of personnel management
• describe and compare different management styles
• apply and implement methods and solution strategies in personnel management and in organizational and personnel development
• discuss options of Corporate Social Responsibility (CSR) at the workplace

prerequisites and co-requisites

none

course contents

• Strategic Business Management
o strategic pyramid (mission, vision and mission statement, goals, strategies) o strategic models, decision theories and competitive strategies
o tools of strategic analysis and planning (e.g. SWOT, portfolio analysis)

• Human Resource Management
o tasks of human resources work and personnel planning
o personnel costs including key figures, salary increase, participation models, forms of remuneration
o personnel assessment, motivation theories and personnel development
o leadership theories
o Corporate Social Responsibility (CSR) at the workplace