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Business Project I
level of course unit
first cycle, MasterLearning outcomes of course unit
The students will gain:
- Sound knowledge of applied project management in the field of sports, culture, and events
- Central knowledge in the areas of conception, planning, implementation, and financing of events
- Ability to evaluate event achievement
- Sound problem-solving approaches and strategies for business problems
Students know the importance of:
- Project communication
- Self-organization
- Time management
- Organizational skills
- Coping with stress and resilience
- Sound knowledge of applied project management in the field of sports, culture, and events
- Central knowledge in the areas of conception, planning, implementation, and financing of events
- Ability to evaluate event achievement
- Sound problem-solving approaches and strategies for business problems
Students know the importance of:
- Project communication
- Self-organization
- Time management
- Organizational skills
- Coping with stress and resilience
prerequisites and co-requisites
not applicable
course contents
- Joint kick-off to the course
- Project client briefing
- Project development and control
- Intermediate presentations and final presentations
- Coaching
- Execution or completion
- Support during the implementation
- Post reporting and documentation
- Project presentation
- Project client briefing
- Project development and control
- Intermediate presentations and final presentations
- Coaching
- Execution or completion
- Support during the implementation
- Post reporting and documentation
- Project presentation
recommended or required reading
Ahlemann, F. (2013): Strategisches Projektmanagement: Praxisleitfaden, Fallstudien und Trends. Springer Gabler. Berlin
Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Bortoluzzi Dubach, E. (2011): Sponsoring. Der Leitfaden für die Praxis. 5., aktualisierte und erw. Aufl., Haupt, Bern, Wien (u.a.).
Fabisch, N. (2013) Fundraising: Spenden, Sponsoring und mehr. Orig.-Ausg., 3., vollst. überarb. und erw. Aufl., Dt. Taschenbuch-Verl., München.
Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Bortoluzzi Dubach, E. (2011): Sponsoring. Der Leitfaden für die Praxis. 5., aktualisierte und erw. Aufl., Haupt, Bern, Wien (u.a.).
Fabisch, N. (2013) Fundraising: Spenden, Sponsoring und mehr. Orig.-Ausg., 3., vollst. überarb. und erw. Aufl., Dt. Taschenbuch-Verl., München.
assessment methods and criteria
project
language of instruction
Germannumber of ECTS credits allocated
4eLearning quota in percent
50course-hours-per-week (chw)
2planned learning activities and teaching methods
project
